How has the internet made media production more inclusive? - keep reading to learn.
In the present day, online platforms have made it considerably easier for everyone to produce and share content. Previously, developing content for a large audience mandated access to a series of important resources and financing. Currently, with using smart devices and common digital technologies, digital media content examples including short form videos, website articles and podcasts can be easily developed with simply a couple of fundamental devices, in addition to reaching a huge audience, extremely quickly. This has opened the door for more diverse voices, particularly those who were formerly overlooked by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media sites, implying that social media has produced a place for underrepresented neighborhoods to share their stories.
In the online media landscape, what we see online is mostly determined by algorithms which are shaped by our online behaviours. Each social media channel uses its own automated system to suggest new content and recommend product that will interest the user. The types of media content examples that will be revealed to a user is designed to keep individuals engaged. The algorithms are created to keep people stimulated by recommending and boosting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be helpful, it can restrain the areas of media that individuals are subjected to, developing more partition and prejudice among users around social problems. Those who are involved in media creation, such as the founder of the fund that has stakes in Sky, for example, would identify the effect of social media networks in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the effects of user produced material in the media landscape.
The increase of internet content has completely changed what is indicated by the term mass media. In the past, mass media adhered to a hierarchical design, using a top-down media model. Usually, a small group of professionals, such as newspaper writers or broadcasters, who would develop content for large audiences who primarily just consumed it. However, nowadays, with the help of the web, the face of media has seen considerable change, making the usage and accessibility of media much more accessible and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals can create and share their own material, just as quickly as they can absorb it. Social media has permitted anyone to add to public conversations, instead of just the significant media providers consequently as a result, . mass media is no longer managed by a couple of big voices. Rather, it is spread throughout millions of user stories all over the world.